On April 16, 2017, Adoration Corporation was launched. Its focus as a Gospel & Christian Music Consulting Firm is to lead and guide church music ministries, ministers of music, worship leaders and Gospel & Christian artists. Adoration Corporation was formed to educate and share information with the faith-based music community. With many music makers mystified about the music business and how it can impact their music ministries, Adoration Corporation seeks to demystify the intersection of music ministry and music industry, giving music creators the tools needed to take their music to the nations.
Prior to the launch of Adoration Corporation, there was Tehillah Enterprises. The company, which focuses primarily on Gospel and Christian music, started in 1999 and shortly thereafter launched its first newsletter about Gospel music. The Gospel News Update was one of the first e-zines in Gospel music. In addition to writing the newsletter, Tehillah Enterprises' owner penned articles for Charisma Magazine, Gospel Today Magazine and Gospelcity.com. She also interviewed artists and wrote biographies and press releases for major label Gospel artists as well as indie artists. The company became a full-time public relations agency in 2006 when its owner, Andrea Rene' Williams, left the GRAMMY Awards, the most prestigious organization in music, to step out on faith and walk in her calling.
Tehillah has created campaigns that have placed Gospel artists on magazine covers, Billboard charts and award stages. Tehillah’s efforts have opened doors for national appearances, endorsement deals, and opportunities to give back to the community through charitable causes. Through artist development sessions, the company has refined artists’ performances giving them tips to help them minister more effectively. Through artist management, Tehillah Enterprises has provided new opportunities including securing a coveted performance at the legendary Blues Alley. Tehillah has excelled in the field of marketing and publicity. The publicity firm has done work for notables such as Gladys Knight and Paul Anthony of Full Force (for their Gospel releases), Andrae’ Crouch, Byron Cage, Earnest Pugh, Bishop Derek Grier & Grace Worship Team, Bishop David G. Evans, Pastor Riva Tims & Majestic Praise, Pastor Bill Winston & Living Word Choir, Pastor Charles Jenkins, Anita Wilson, Apostle Kevin Davidson, Alvin Slaughter, Martha Munizzi, Steven Ford, DeWayne Woods, and many others. The company's clients have been recognized with award wins and nominations including GRAMMYs, Dove Awards, Stellar Awards, NAACP Image Awards and other accolades.