Press Release

Tehillah Enterprises Presents Adoration Corporation, A New Company Promoting The Faith-based Music Community
Former GRAMMY Project Manager & Current Berklee College of Music Student Starts Company For Church Music Departments, Ministers of Music, Worship Leaders & Gospel & Christian Artists

Tehillah Enterprises, a popular PR firm targeted to Christian and Gospel artists, has just launched a new company. The Adoration Corporation launched on Easter Sunday morning, April 16, 2017, and is a new organization also targeted to those in music ministry, but with an exciting new goal of helping artists map out their next step in music ministry. Started in 1999, Tehillah Enterprises began with the mission of informing and educating Gospel artists about the music industry. Later, the company became a publicity firm when its owner left her position as Project Manager at the National Academy of Recording Arts & Sciences, known for presenting the GRAMMY Awards. Tehillah Enterprises will continue its role as a publicity and marketing firm specifically for Gospel and Christian artists, but Adoration Corporation will help those needing guidance and wisdom to reach their music ministry goals.

The new company, Adoration Corporation, presents consulting services to the Christian music community. Adoration Corporation will consult - through one-on-one consultations, music department seminars and regional and national conference - specifically targeted to church music departments, ministers of music, choir directors, and worship leaders.  Tehillah will continue to assist these ministers through strategic development and planning, branding and rebranding, public relations, marketing, content creation, graphic design and website development, advertising, video and photography and event planning and management. More information about the company and its services can be found at www.adorationcorporation.com.

The CEO of both companies, Andrea R. Williams, is thrilled about the launch of Adoration Corporation. “God has blessed me tremendously in business,” she says. “I was terrified when I took a leap of faith on August 11, 2006, and left my dream job at the GRAMMY Awards. Little did I know at the time, the Lord had something different in mind for me. Since then, I have been able to assist Gospel and Christian recording artists in spreading the message of Christ through song. To me, there is nothing more important than that. Now, God has expanded my reach and encouraged me to counsel those called to music ministry with the wisdom, experience and education He has blessed me with. I see Adoration Corporation as a launching pad for up-and-coming artists and music ministers. Companies, organizations, and ministries can trust Adoration Corporation to deliver on its promises and represent Christ in the earth,” she says.

In 2018, Williams will celebrate 20 years of full-time work in the music industry. A singer and songwriter, she counts Richard Smallwood, Byron Cage, Earnest Pugh and Ricky Dillard as former choir directors. She got her start in the music industry in 1998, when she was hired at the DC Chapter of the Recording Academy (The GRAMMY Awards). She assisted in starting the chapter and she and her supervisor, Daryl Friedman, made it the fastest growing GRAMMY Chapter in the history of the GRAMMY Awards. During her time with the popular industry association, she organized events with such mainstream artists as U2, Natalie Cole, John Mayer, Anthony Hamilton, Erykah Badu, India.Arie, Amy Grant, Vince Gill, Usher, Billy Taylor, Chris Brown, Raheem Devaughn, Chuck Brown, Nile Rodgers, Gloria Estefan, George Clinton, Bruce Hornsby, Jimmy Jam and dozens of others. She also assisted in the coordination of GRAMMY Salute To Gospel Music Events and was key in having Gospel greats Donald Lawrence and Richard Smallwood serve on the National Board as Trustees. In addition to her work in the music industry, she is a former Christian bookstore manager and former employee of Metropolitan Baptist Church in Washington, DC. Currently, she is attending Berklee College of Music online and will be receiving her Bachelor’s degree in the Music Business in 2019. She also just completed her first book, Live The Life You Sing About, which released in July 2017.

Williams is grateful to God for the opportunities she’s been given. Since 2006, Tehillah Enterprises has represented the finest in the Gospel music industry including Gladys Knight and Paul Anthony of Full Force (for their Gospel releases), Byron Cage, Earnest Pugh, Bishop Derek Grier & Grace Worship Team, Bishop David G. Evans, Pastor Riva Tims & Majestic Praise, Pastor Bill Winston & Living Word Choir, Pastor Charles Jenkins, Anita Wilson, Alvin Slaughter, Martha Munizzi, Steven Ford, DeWayne Woods, Damion Murrill, the late Andrae’ Crouch and many other amazing and gifted independent artists.